2-3 clinics per FSA. One Founding Partner.

Most dental marketing tools sell to anyone with a credit card. The result, predictably: every practice in town is running the same playbook, bidding on the same keywords, fighting for the same Map Pack positions. The tool wins. Nobody else does.

Xcare caps marketing and acquisition modules at 2-3 practices per Forward Sortation Area - the first three characters of a Canadian postal code, roughly a neighborhood - and onboards only one Founding Partner per FSA. The cap keeps shared inventory (paid ad auctions, GBP optimization work, AI visibility, Xcare Rewards member supply) from cannibalizing itself; the Founding Partner slot is reserved for the practice that signs first.

The FSA cap exists for one reason: shared, finite acquisition inventory. It applies only to acquisition modules - Paid Ads, SEO & Google Business Profile, Search & AI Visibility, and the acquisition side of Xcare Rewards.

Patient retention modules - Recall & Reactivation, Review Generation, Marketing Workflows, AI Voice Agent, Missed-Call Text-Back, Live Chat & Messaging, Attribution & Reporting, and Xcare IQ - act only on your own PMS data and your own existing patients. There is no scenario in which keeping your patients conflicts with another clinic, so retention is never territory-restricted. Any practice can run the retention stack regardless of FSA status.

The first practice to claim an FSA gets Founding Partner pricing, the longest-running member access inside Xcare Rewards, and priority on shared inventory in that zone. Practices two and three (where the FSA supports them) join on standard pay-per-patient terms without the founding-cohort guarantees.

Across Canada we have ~1,600 FSAs. The Founding Partner cohort closes when it closes. If your competitor signs first as the Founding Partner, you can still take a remaining marketing seat or run the unrestricted retention stack.

• 2-3 clinics per FSA on acquisition modules
• 1 Founding Partner per FSA, period
• Retention modules: no FSA limit, ever
• Founding Partner terms run the longest
• FSA territory check at growth.xcare.app/check

Xcare is dental-first. Physio, chiro, and vision practices can request the same FSA cap on their own track - the network effects work the same way, but the membership pool and EMR integrations are scoped per vertical. Reach out and we'll scope your zone.

Every prospective Xcare practice runs an FSA territory check before any sales conversation. The check returns the current state of the FSA: how many marketing seats remain, whether the Founding Partner slot is still open, and which acquisition modules are available in that zone.

At signup, the seat is reserved for 14 days while paperwork and PMS access are arranged. The Founding Partner lock activates after that window. Retention modules can be turned on at any time, regardless of FSA status.