Acquisition · Review Generation

Compliant review requests, after every visit.

Review velocity is the single biggest driver of Local Pack ranking. Xcare's Review Generation module sends a personalized SMS after every completed visit, asks every patient the same way, and links directly to your public Google review form - with an optional private feedback channel offered in addition (never as a substitute), so you stay onside with Google's review policy.

  • ● Triggered by PMS checkout
  • ● SMS + email channels
  • ● Every patient gets the public Google link
  • ● Optional private feedback in addition
  • ● Real-time response dashboard
Inside the module

What it does, end to end.

Triggered by PMS checkout

The moment a patient is checked out in Dentrix / Open Dental / Eaglesoft, the request fires. Highest response rates happen inside 60 minutes.

Every patient, the same ask

Every patient receives the public Google review link - no gating by sentiment. An optional private feedback channel is offered alongside it so unhappy patients have a way to reach the front desk, but the public option is always present. This keeps you compliant with Google's review policy.

Provider-level attribution

See which providers and which appointment types generate the most 5-star reviews. Use the data in performance reviews and bonus structures.

Response queue

Centralized inbox for every Google review across all your locations. Templated responses, AI suggestions, ownership assignment.

The deep dive

What practice owners actually need to know.

Why review velocity matters more than star rating

Google's local algorithm weights three review signals heavily: total count, recency (reviews in the last 90 days), and response rate. A practice with 4.9 stars and 30 reviews loses the Map Pack to a 4.7-star practice with 240 reviews and a steady 12 per month. Star rating gets you considered; velocity is what wins position.

Xcare Review Generation is built to compound velocity. Every completed hygiene visit, every finished procedure, every recall return triggers a post-visit SMS or email at the moment satisfaction is highest - typically inside two hours of leaving the chair.

Ask every patient, link every patient to Google

Every post-visit message links directly to your public Google Business Profile review form - for every patient, not just the ones we predict will leave a 5-star. That's the only way to stay compliant with Google's review policy, which explicitly prohibits review gating (soliciting reviews selectively based on expected sentiment).

Alongside the public Google link, the message also offers a private feedback channel that routes to the front-desk inbox. Patients who want to flag a concern privately can - but the public option is always present and equally prominent. This is not a filter; it's an additional channel.

What we typically see in 90 days

A practice averaging 4.4 stars and 50 reviews usually moves to 4.6 stars and 110+ reviews inside 90 days, then 4.7 stars and 200+ inside 12 months. Google Maps direction requests typically rise 35-60% in that window, and Map Pack ranking on procedure terms usually moves into the top three.

These are not magic numbers - they're the predictable outcome of asking every happy patient at the right moment, in the right channel.

  • Triggered by completed PMS appointments, not staff memory
  • SMS first (38% response), email fallback (12%)
  • One-tap Google review deep link
  • Optional private feedback channel offered alongside the Google link
  • Front desk gets a daily digest of new reviews + suggested responses

Compliance and Google's rules

We follow Google's review policies exactly: no incentives for reviews (no rewards points, no discounts, no gift cards), no review gating that hides or downranks the public option for any patient, and no fake or solicited reviews from staff. Every review request links to the public Google form for every patient; the private feedback channel is offered alongside it, not in place of it.

What to do with the reviews after they land

Generating reviews is half the job. Responding to them is the other half - and it's the half most practices ignore. Google's algorithm gives explicit ranking weight to response rate, and patients reading reviews care as much about how a practice responds to a 1-star as they do about the 5-stars.

Xcare ships every new review to the front desk inbox with a suggested response, written in your practice's tone. The front desk approves, edits, or rewrites; one click posts the response. Average time-to-response across our practices runs under 12 hours, including weekends.

FAQ

Practice owners ask.

How many Google reviews does a dental practice need?

More than your competitors, growing faster than theirs, with a 4.7+ average. The Local Pack rewards velocity (new reviews per month) over total count.

Is it OK to ask patients for reviews?

Yes - Google explicitly allows asking every patient. What's against Google's guidelines is review gating (only soliciting happy patients) and incentivizing reviews. Xcare asks every patient and always links directly to your public Google review form - the optional private feedback channel is offered in addition, never as a substitute.

You're early - and that's the point

See this module run on your data.

Connect your PMS read-only and we'll mirror the last 90 days into a free Patient Revenue Report inside 14 days. No commitment.