Integration · Meta

Xcare for Meta.

Facebook and Instagram Ads with Conversions API and offline event uploads. Bid on patients booked, not leads collected.

● Updated May 2026  ·  ● 5 min read

What we connect to

  • Meta Ads Manager - campaign sync, spend, and creative-level reporting
  • Conversions API (CAPI) - server-side event delivery, post-iOS-14 friendly
  • Offline Conversions - booked, completed, and produced-revenue events uploaded back to Meta
  • Lead Ads - instant forms synced into the Xcare inbox with first-response automation

What you get

Meta's algorithm optimizes on the events you feed it. Most clinics feed it form fills. Xcare feeds it real bookings and real produced revenue, which is when CPA starts to drop and quality starts to climb.


Connect your Meta Business Manager and we'll wire CAPI plus offline conversions inside two weeks.

Book a demo

Book a demo

See Xcare in action. Pick a time that works — 30–60 minutes with our team, walking through your numbers and the playbook for your practice.