Every booked patient, sourced.

Google Analytics tells you about clicks. Your ad agency tells you about leads. Your front desk tells you about phone calls. None of these tell you about patients - the only thing that matters. The gap between a click and a booked, kept, paid appointment is where 60-80% of dental marketing budget disappears, and where every agency's monthly report quietly looks the other way.

Xcare Attribution & Reporting closes the gap. Every booked appointment in your PMS is traced back through the Xcare ledger to the first touch that sourced it - the Google Ads campaign, the Meta creative, the recall SMS, the Xcare Rewards member, the GBP listing, the referral. The number we report is PMS revenue, not estimated lead value.

Most attribution tools credit the last channel before booking. That's why Google Analytics tells you 80% of bookings come from "direct traffic" - it's the last click after the patient already saw your ad, your GBP, and your recall SMS. Useless.

Xcare uses a position-based multi-touch model: 40% credit to first touch (acquisition), 40% to last touch (conversion), 20% distributed across middle touches (nurture). You can switch to first-touch, last-touch, or linear in the dashboard - and see the same revenue allocated different ways to understand what's actually working.

Three views, in priority order: revenue by channel (PMS production sourced from each channel over time), cost per booked patient by channel (real ad spend divided by real booked patients, not leads), and patient journey replay (the literal sequence of touches that led to a specific booked appointment).

The patient journey view is the one practice owners use the most. Click any booked appointment from last week and see exactly what happened - first Google search, three GBP impressions, one Instagram ad view, recall SMS, online booking. It's the receipt for the marketing dollar.

• Revenue attributed to PMS production, not lead value
• Multi-touch model with first/last/linear toggles
• Per-channel cost-per-booked-patient and 24-month LTV
• Patient journey replay, click-by-click
• Cohort analysis by month, channel, and procedure

Bolting attribution onto a stack of disconnected tools is a guess. The first touch lives in Google Analytics, the middle lives in the email tool, the conversion lives in the PMS, and stitching them together requires an identity graph nobody owns. Xcare owns every step - ad click, landing page, missed call, text-back, online booking, PMS write-back - so attribution is a query, not a reconstruction.

Once attribution is wired, the conversation about marketing spend changes shape. Instead of "how much did we spend on Google Ads last month," it becomes "what was the cost per booked implant patient on each campaign, and which campaigns should we double or kill."

The typical first-quarter outcome: 20-40% of ad spend gets reallocated. Channels that were quietly producing get more budget; channels that were dressing up form fills as wins get cut. Total spend usually stays flat; booked patients per dollar typically rise 30-60%.